About Fitness Is Never Ending

Hello, I'm Aaron owner of F.I.N.E. Aesthetics, the black-owned activewear brand bridging the gap between fashionable fitness gear and affordability. 

On May 29, 2019, my daughter was born. During her birth there were a few intense and scary moments, that opened my eyes to not wanting to miss a single second of her life.

This is the day I truly realized that life was more than just about my legacy, but hers as well.

Through Fitness Is Never Ending, I wanted to not only encourage her, but the world about the importance of fitness and this where F.I.N.E Aesthetics was formed. Fitness has always played a crucial role growing up. Fitness changed my life.

I remember being in the military and the majority of my time being spent overseas away from family and friends.

This was tough: very tough. While being away from family and friends wasn’t ideal, I was able to uncover different aspects about myself I would have never discovered if it wasn’t for fitness. 

Fitness kept me sane. Fitness allowed me to strengthen both my mental and physical health. Fitness is what got me through. Without it, I wouldn’t be where I am today and now I want to share my journey with you through Fitness Is Never Ending. 

Fitness Is Never Ending (F.I.N.E Aesthetics) is here to help you make your mental & physical health a priority through the foundation of our cut-and-sew athleisure wear. We are Fitness Is Never Ending and I want to welcome you to the F.I.N.E family!

Aaron - CEO, Founder